Since OpenTelemetry first introduced Profiles, momentum has only grown towards building a unified industry standard for continuous production profiling, standing alongside traces, metrics, and logs. Today, the Profiling SIG is proud to announce that the Profiles signal has officially entered public Alpha, and we are ready for broader community use and feedback. Production profiling for all Continuously capturing low-overhead performance profiles in production is a technique that has been used for decades. It helps troubleshoot production incidents, improves user experience by making software faster and reduces computation costs by making the same work take less resources. Historically, the industry lacked a common framework and protocol for continuous profiling, even with formats like JFR and pprof being popular.